3 Questions to Alexandra Morton

About a carbon-free future 🤲🌎. With Alexandra Morton, former SVP Supply Chain Management Europe of Adidas, former Senior Director SCM Unilever & Starbucks.

1) Alexandra, as former director of SCM Unilever, Starbucks and as Senior Vice President SCM Europe at Adidas you have transformed the supply chain structure with your innovative ideas and methods. Why did you decide to join carbmee’s mission and become a business angel?

 met Christian after his exit at scoutbee. After several conversations about the current challenges for the industry to reduce emissions and tackle climate change, we also talked about the possible responses of businesses to meet net-zero targets. I was fascinated by his vision of a carbon-free future and decided to support him with my knowledge and network. I have always been interested in transforming supply chains and develop partnerships for environmentally friendly and clean products.

As further action on climate change is inevitable, we see many organizations pushing for climate-friendly solutions. What carbmee offers is a decision-making tool for enterprises to actually achieve their science-based targets faster than committed. I strongly believe that the future belongs to those who invest in decarbonization now.

2) Why is it crucial for companies to reduce scope 3 emissions?

As climate change remains a pressing threat, we currently see that many organisations have changed and become eco-friendlier by reducing their emissions, in order to meet net-zero targets. Scope 3 emissions play a crucial role in this process as they result from indirect activities that are not always controlled by the organization. These are for example emissions from business travel, procurement but also supply chain activities & manufacturing. Since they represent the majority of total GHG emissions and are on average 5.5 times larger than those of scope 1 and 2, they also offer a huge potential for companies to reduce their carbon footprint and limit global warming. (cutting scope 3 emissions makes a huge difference).

Currently there are a lot of companies that address scope 1 and 2 emissions, for the simple reason that they are directly controlled by them. But tackling scope 3 will have the most significant effect on the sustainability of organizations by maximizing the efficiency of value chains and increasing customer loyalty. This is why decarbonization is a foresighted investment rather than a cost factor. What you need to successfully manage scope 3, is sufficient access to high-quality data and a software to enhance efficiency and develop data-driven actions.

3) How can supply chains and procurement become more sustainable through SaaS?

Many FMCGs have taken steps to reduce their carbon footprint. Often, measures have so far only been launched with little success or could only be implemented as a pilot. In my opinion, the reason for this lies in the lack of transparency about the contribution of the carbon footprint per process, and companies therefore focus on areas that can be fully influenced by them. Of course, this is due to the fact that products are sourced in large parts offshore which makes targeted collaboration with suppliers complex. But digitalization and automation enable procurement to cope with these challenges. Software is key — it can help teams to get a clear focus on hotspots and take actions based on data. Transparency to the points with the greatest CO2 emissions along the supply chain would allow to focus initially on the areas of greatest concern. Software could identify ‘Duplication of efforts‘ in handover processes, and specifically enable the identification of partnership opportunities (partnership with suppliers, providers, etc.). In addition to having a significant impact on revenues, organizations that do not recognize the call to collaboration, will also be less resilient and may miss the opportunity to participate in a partnership forum and platform. To measure progress and effectiveness in decarbonization, organizations will only succeed if they can track their performance systematically and as automated as possible. ‘Digitize or Die’! 

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